American singer/songwriter Nick Jonas has been announced as a new brand ambassador for watch brand Fossil, and is set to star in a campaign promoting the Machine watch style, which debuts in 2025.

Jonas commented 'I’ve been a longtime admirer of watches, and Fossil was my very first as I was growing up, so this partnership is truly a full circle moment for me. I’m excited to work with the incredible Fossil team and bring my creative input to their process to design something special for watch lovers everywhere'.